Booking Holdings Inc. (BKNG)

About Booking Holdings Inc.

Booking Holdings Inc. operates online travel and restaurant reservation services through its brands Booking.com, Priceline, Agoda, KAYAK, and OpenTable. The company offers accommodations, flights, ground transportation, activities, and restaurant reservations to consumers worldwide. It serves travelers by facilitating bookings and payments with travel service providers and restaurants, primarily through its online platforms.

Snapshot

Fundamentals are from SEC filings for FY2025, the latest annual period (ended December 31, 2025). P/E and market cap are derived from stored market prices, last retrieved on a rolling basis and typically within the past week.

Peer comparison

Where Booking Holdings’s fundamentals sit among the 403 Consumer Discretionary companies. Each figure is ranked only against peers that report it, from lowest (left) to highest (right).

Booking Holdings’s operating margin of 32.8% ranks in the 99th percentile of the 348 Consumer Discretionary companies reporting it. Booking Holdings’s FCF margin of 33.8% ranks in the 99th percentile of the 352 Consumer Discretionary companies reporting it. Booking Holdings’s net margin of 20.1% ranks in the 97th percentile of the 377 Consumer Discretionary companies reporting it.

No reported insider purchases (code P) in the last 90 days; 20 insider sales totaling $16.9M. For context, about 14% of companies in the universe saw any reported insider purchase (code P) in the same window. Browse insider activity →

Percentiles describe where a figure sits among sector peers reporting it (100th = highest). They are position within a peer group, not a rating, and not investment advice. Short interest ranking uses days to cover from FINRA Consolidated Short Interest data; FINRA is the owner and source of that data, included at no additional charge.

Institutional ownership

Held by 7 of the superinvestors we track (plus 5 quant / multi-strat books), based on each investor’s most recent 13F; periods vary by investor (newest: Q2 2026).

No longer held by: Lone Pine Capital (as of Q2 2026), Maverick Capital (as of Q2 2026), Point72 Asset Management (as of Q2 2026)

From quarterly Form 13F filings, which can be up to 45 days delayed. Long US-listed positions only: excludes short positions, options, cash, bonds, and non-US holdings, so this is not a manager’s complete portfolio. Counts are of the investors we track, not all institutions. Not investment advice.

Recent insider activity

Non-derivative buys and sells (codes P/S) reported by officers, directors and 10% owners on SEC Form 4.

Reported non-derivative purchases and sales (codes P/S) — which may be open-market or private; excludes option exercises, grants, and shares withheld for taxes. Dates shown are the trade date; a Form 4 can be filed days to years later. A sale can be routine (e.g. a pre-set 10b5-1 plan), so read individual transactions in context. From SEC Form 4. Not investment advice.

Short interest

Total shares sold short as of each twice-monthly FINRA settlement. Rising short interest means more investors are positioned against the stock; days to cover estimates how many trading days of average volume that position represents.

Source: FINRA Consolidated Short Interest. FINRA is the owner and source of the FINRA-supplied data, which is included at no additional charge for your own personal or professional use; republishing or redistributing it is not permitted. Settlement dates are shown; FINRA publishes each settlement about nine business days later, so the latest figure can be two to four weeks old. Not presented as a percentage of float. No FINRA endorsement of this product is implied. Not investment advice.

Company facts

Selected SEC filings

Largest Consumer Discretionary peers

All Consumer Discretionary companies →

BKNG head to head