Airbnb vs Booking Holdings (ABNB vs BKNG)
Side by side from their SEC filings: revenue, margins, growth, returns and valuation, plus short interest, insider activity and institutional ownership.
Booking Holdings is the larger company by revenue ($26.9B vs $12.2B) and market value ($147.0B vs $109.3B). Booking Holdings has grown revenue faster over the last 4 fiscal years (+145.6% cumulative vs +104.3%). Booking Holdings runs the higher operating margin (32.8% vs 20.8%). Booking Holdings trades at the lower trailing P/E (21.7x vs 41.7x).
About Airbnb
Airbnb, Inc. operates a global online marketplace that connects guests with hosts offering unique stays, experiences, and services in over 220 countries and regions. The company provides a platform for hosts to list and manage their properties and for guests to discover and book accommodations and activities through its website and mobile app. Airbnb serves a global community of hosts and travelers, supporting secure payments, customer support, and trust and safety features.
About Booking Holdings
Booking Holdings Inc. operates online travel and restaurant reservation services through its brands Booking.com, Priceline, Agoda, KAYAK, and OpenTable. The company offers accommodations, flights, ground transportation, activities, and restaurant reservations to consumers worldwide. It serves travelers by facilitating bookings and payments with travel service providers and restaurants, primarily through its online platforms.
Head to head (ABNB FY2025 vs BKNG FY2025)
| Metric | ABNBFY2025 | BKNGFY2025 |
|---|---|---|
| Revenue | $12.24B | $26.92B |
| Revenue growth (YoY) | 10.3% | 13.4% |
| Gross margin | 83.0% | — |
| Operating margin | 20.8% | 32.8% |
| Net margin | 20.5% | 20.1% |
| Net income | $2.51B | $5.40B |
| Diluted EPS | — | $165.57 |
| FCF margin | — | 33.8% |
| ROE | 30.6% | — |
| Long-term debt / equity | 0.00× | — |
| Market cap | $109.31B | $147.04B |
| P/E | 41.7× | 21.7× |
Fundamentals are from each company’s SEC filings (ABNB FY2025, BKNG FY2025). ROE is net income over fiscal-year-end equity; long-term debt / equity counts non-current term debt only. P/E and market cap are derived from stored market prices, last retrieved on a rolling basis and typically within the past week.
Five-year trend (as reported)
| Revenue | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
| ABNB | $5.99B | $8.40B | $9.92B | $11.10B | $12.24B |
| BKNG | $10.96B | $17.09B | $21.36B | $23.74B | $26.92B |
Peer standing
Where each company ranks among the 403 Consumer Discretionary companies, on the same scale. Each figure is ranked only against peers that report it. Percentiles describe position in the distribution, not a rating.
| Metric | ABNB | BKNG |
|---|---|---|
| Operating margin | 20.8%93rd percentile of 348 | 32.8%99th percentile of 348 |
| Net margin | 20.5%97th percentile of 377 | 20.1%97th percentile of 377 |
| Revenue growth (YoY) | +10.3%79th percentile of 394 | +13.4%83rd percentile of 394 |
| P/E | 41.7×88th percentile of 249 | 21.7×63rd percentile of 249 |
| Short interest (days to cover) | 1.97d24th percentile of 401 | 3.55d45th percentile of 401 |
Short interest
| FINRA settlement data | ABNB | BKNG |
|---|---|---|
| Shares sold short | 12.9M | 21.2M |
| Change vs prior settlement | -0.4% | -10.3% |
| Days to cover | 1.97 | 3.55 |
| As of settlement | 2026-08-14 | 2026-08-14 |
Source: FINRA Consolidated Short Interest. FINRA is the owner and source of the FINRA-supplied data; republishing or redistributing it is not permitted. Not presented as a percentage of float. No FINRA endorsement of this product is implied.
Insider activity (last 90 days)
| Form 4 activity (codes P/S) | ABNB | BKNG |
|---|---|---|
| Buys | 0 | 0 |
| Sells | 128 ($742.1M) | 19 ($16.7M) |
Non-derivative purchases (code P) and sales (code S) reported on SEC Form 4, which may be open-market or private (grants, exercises and tax withholding excluded). For context, about 15% of covered companies saw any reported insider purchase (code P) in a 90-day window.
Held by the same investors
8 tracked 13F managers hold both Airbnb and Booking Holdings as of their latest quarterly filings: AQR Capital Management, Bridgewater Associates, Citadel Advisors, D. E. Shaw, Gotham Asset Management, Harris Associates (Oakmark), Millennium Management, Two Sigma Investments. See which superinvestors hold your own portfolio with the smart money checker.
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Data sourced from SEC EDGAR. Figures are as-reported and may be unaudited or restated; verify against the source filings before relying on them. Comparisons are descriptive (higher or lower on a reported figure), not a rating or a recommendation. Informational only. Not investment advice.