Alphabet vs Shopify (GOOG vs SHOP)
Side by side from their SEC filings: revenue, margins, growth, returns and valuation, plus short interest, insider activity and institutional ownership.
Alphabet is the larger company by revenue ($402.8B vs $11.6B) and market value ($4.1T vs $181.4B). Shopify has grown revenue faster over the last 4 fiscal years (+150.6% cumulative vs +56.4%). Alphabet runs the higher operating margin (32.0% vs 12.7%). Alphabet trades at the lower trailing P/E (16.8x vs 95.1x).
About Alphabet
Alphabet Inc. operates as a collection of businesses, with its largest segment being Google. Google provides services including Search, YouTube, advertising platforms, Android, Chrome, and devices like the Pixel series, serving users worldwide. Alphabet also offers Google Cloud services to businesses, delivering cloud computing solutions and productivity tools.
About Shopify
Shopify Inc. provides an all-in-one internet commerce platform that helps businesses start, run, and grow by enabling sales online, in physical stores, and across multiple channels. Its platform offers tools for managing inventory, marketing, payments, shipping, and customer relationships, serving millions of merchants worldwide across various retail verticals. Shopify generates revenue through subscription plans and merchant solutions such as payment processing, lending, and shipping services.
Head to head (GOOG FY2025 vs SHOP FY2025)
| Metric | GOOGFY2025 | SHOPFY2025 |
|---|---|---|
| Revenue | $402.84B | $11.56B |
| Revenue growth (YoY) | 15.1% | 30.1% |
| Gross margin | 59.7% | 48.1% |
| Operating margin | 32.0% | 12.7% |
| Net margin | 32.8% | 10.7% |
| Net income | $132.17B | $1.23B |
| Diluted EPS | $10.81 | $0.94 |
| FCF margin | 18.2% | 17.4% |
| ROE | 31.8% | 9.1% |
| Long-term debt / equity | 0.11× | — |
| Market cap | $4.06T | $181.44B |
| P/E | 16.8× | 95.1× |
Fundamentals are from each company’s SEC filings (GOOG FY2025, SHOP FY2025). ROE is net income over fiscal-year-end equity; long-term debt / equity counts non-current term debt only. P/E and market cap are derived from stored market prices, last retrieved on a rolling basis and typically within the past week.
Five-year trend (as reported)
| Revenue | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
| GOOG | $257.64B | $282.84B | $307.39B | $350.02B | $402.84B |
| SHOP | $4.61B | $5.60B | $7.06B | $8.88B | $11.56B |
Peer standing
Where each company ranks among the 332 software companies, on the same scale. Each figure is ranked only against peers that report it. Percentiles describe position in the distribution, not a rating.
| Metric | GOOG | SHOP |
|---|---|---|
| Gross margin | 59.7%38th percentile of 264 | 48.1%28th percentile of 264 |
| Operating margin | 32.0%95th percentile of 303 | 12.7%74th percentile of 303 |
| Net margin | 32.8%93rd percentile of 307 | 10.7%71st percentile of 307 |
| FCF margin | 18.2%58th percentile of 285 | 17.4%56th percentile of 285 |
| Revenue growth (YoY) | +15.1%61st percentile of 325 | +30.1%85th percentile of 325 |
| ROE | 31.8%88th percentile of 285 | 9.1%63rd percentile of 285 |
| P/E | 16.8×30th percentile of 169 | 95.1×92nd percentile of 169 |
| Short interest (days to cover) | 2.41d35th percentile of 330 | 1.12d14th percentile of 330 |
Short interest
| FINRA settlement data | GOOG | SHOP |
|---|---|---|
| Shares sold short | 42.9M | 15.4M |
| Change vs prior settlement | -8.6% | -23.5% |
| Days to cover | 2.41 | 1.12 |
| As of settlement | 2026-08-14 | 2026-08-14 |
Source: FINRA Consolidated Short Interest. FINRA is the owner and source of the FINRA-supplied data; republishing or redistributing it is not permitted. Not presented as a percentage of float. No FINRA endorsement of this product is implied.
Held by the same investors
8 tracked 13F managers hold both Alphabet and Shopify as of their latest quarterly filings: AQR Capital Management, ARK Investment Management, Citadel Advisors, D. E. Shaw, Gotham Asset Management, Markel Group, Millennium Management, Polen Capital Management. See which superinvestors hold your own portfolio with the smart money checker.
Go deeper
APP vs GOOGCRWD vs GOOGGOOG vs METAGOOG vs MSFTGOOG vs ORCLGOOG vs PLTRAll software stocks →All comparisons →
Track GOOG and SHOP
Get an alert when either company files something material, see which superinvestors own them, and ask their filings a question with cited answers.
Start monitoring freeIncludes one free filing-grounded research answer. Or check your whole portfolio, no account needed.
Data sourced from SEC EDGAR. Figures are as-reported and may be unaudited or restated; verify against the source filings before relying on them. Comparisons are descriptive (higher or lower on a reported figure), not a rating or a recommendation. Informational only. Not investment advice.