Netflix vs Roku (NFLX vs ROKU)
Side by side from their SEC filings: revenue, margins, growth, returns and valuation, plus short interest, insider activity and institutional ownership.
Netflix is the larger company by revenue ($45.2B vs $4.7B) and market value ($310.9B vs $21.0B). Roku has grown revenue faster over the last 4 fiscal years (+71.4% cumulative vs +52.1%). Netflix runs the higher operating margin (29.5% vs -0.1%). Netflix trades at the lower trailing P/E (23.8x vs 105.0x).
About Netflix
Netflix Inc provides entertainment services that include streaming TV series, films, games, and live programming across various genres and languages. The company offers subscription plans that allow members to watch content on demand and aims to serve a global audience. Its revenues primarily come from monthly membership fees for streaming content.
About Roku
Roku, Inc. operates a TV streaming platform primarily in the United States, Canada, and Mexico. The company offers streaming devices, smart TVs, audio products, and smart home devices that connect users to a wide range of streaming content. Roku also owns and operates streaming services including The Roku Channel, Howdy, and Frndly TV, providing ad-supported and subscription-based entertainment options for viewers, content partners, and advertisers.
Head to head (NFLX FY2025 vs ROKU FY2025)
| Metric | NFLXFY2025 | ROKUFY2025 |
|---|---|---|
| Revenue | $45.18B | $4.74B |
| Revenue growth (YoY) | 15.9% | 15.2% |
| Gross margin | 48.5% | 43.8% |
| Operating margin | 29.5% | -0.1% |
| Net margin | 24.3% | 1.9% |
| Net income | $10.98B | $88.4M |
| Diluted EPS | $2.53 | $0.59 |
| FCF margin | 20.9% | 10.1% |
| ROE | 41.3% | 3.3% |
| Debt / equity | 0.5× | — |
| Market cap | $310.88B | $21.03B |
| P/E (TTM) | 23.8× | 105.0× |
Fundamentals are from each company’s SEC filings (NFLX FY2025, ROKU FY2025). P/E and market cap are derived from recent market prices and update daily.
Five-year trend (as reported)
| Revenue | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
| NFLX | $29.70B | $31.62B | $33.72B | $39.00B | $45.18B |
| ROKU | $2.76B | $3.13B | $3.48B | $4.11B | $4.74B |
Peer standing
These companies are ranked against different peer groups (Netflix vs 625 Technology companies; Roku vs 215 Communication Services companies), so each is shown against its own peers rather than on one scale.
Netflix
Netflix’s operating margin of 29.5% ranks in the 94th percentile of the 562 Technology companies reporting it. Netflix’s return on equity of 41.3% ranks in the 94th percentile of the 536 Technology companies reporting it. Netflix’s net margin of 24.3% ranks in the 89th percentile of the 576 Technology companies reporting it.
Roku
Roku’s P/E of 105.0 ranks in the 93rd percentile of the 95 peers with a meaningful P/E.
Short interest
| FINRA settlement data | NFLX | ROKU |
|---|---|---|
| Shares sold short | 104.1M | 6.0M |
| Change vs prior settlement | +3.1% | -44.8% |
| Days to cover | 1.76 | 1.00 |
| As of settlement | 2026-06-30 | 2026-06-30 |
Source: FINRA Consolidated Short Interest. FINRA is the owner and source of the FINRA-supplied data; republishing or redistributing it is not permitted. Not presented as a percentage of float. No FINRA endorsement of this product is implied.
Insider activity (last 90 days)
| Form 4 open-market activity | NFLX | ROKU |
|---|---|---|
| Buys | 0 | 0 |
| Sells | 13 ($80.1M) | 56 ($31.6M) |
Open-market purchases and sales reported on SEC Form 4 (grants, exercises and tax withholding excluded). For context, about 16% of covered companies saw any open-market insider buy in a 90-day window.
Held by the same investors
9 tracked 13F managers hold both Netflix and Roku as of their latest quarterly filings: AQR Capital Management, ARK Investment Management, Bridgewater Associates, Citadel Advisors, D. E. Shaw, Gotham Asset Management, Millennium Management, Renaissance Technologies, Two Sigma Investments. See which superinvestors hold your own portfolio with the smart money checker.
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Data sourced from SEC EDGAR (public domain). Figures are as-reported and may be unaudited or restated; verify against the source filings before relying on them. Comparisons are descriptive (higher or lower on a reported figure), not a rating or a recommendation. Informational only. Not investment advice.