Apple vs Microsoft (AAPL vs MSFT)
Side by side from their SEC filings: revenue, margins, growth, returns and valuation, plus short interest, insider activity and institutional ownership.
Apple is the larger company by revenue ($416.2B vs $281.7B) and market value ($4.9T vs $2.9T). Microsoft has grown revenue faster over the last 4 fiscal years (+67.6% cumulative vs +13.8%). Microsoft runs the higher operating margin (45.6% vs 32.0%). Microsoft trades at the lower trailing P/E (23.4x vs 40.3x).
About Apple
Apple Inc. designs, manufactures, and markets smartphones, personal computers, tablets, wearables, and accessories. It also offers related services including advertising, technical support under AppleCare, cloud storage, digital content platforms, and payment services. The company serves consumers, small and mid-sized businesses, education, enterprise, and government markets worldwide.
About Microsoft
Microsoft Corporation develops, licenses, and supports a wide range of software products, services, and devices. Its main offerings include operating systems like Windows, cloud-based services, artificial intelligence solutions, and platform-based ecosystems for developers and users. Microsoft serves both business and consumer markets globally, competing in areas such as personal computing, cloud infrastructure, and AI technologies.
Head to head (AAPL FY2025 vs MSFT FY2025)
| Metric | AAPLFY2025 | MSFTFY2025 |
|---|---|---|
| Revenue | $416.16B | $281.72B |
| Revenue growth (YoY) | 6.4% | 14.9% |
| Gross margin | 46.9% | 68.8% |
| Operating margin | 32.0% | 45.6% |
| Net margin | 26.9% | 36.1% |
| Net income | $112.01B | $101.83B |
| Diluted EPS | $7.46 | $13.64 |
| FCF margin | 23.7% | 25.4% |
| ROE | 151.9% | 29.6% |
| Debt / equity | 1.1× | 0.1× |
| Market cap | $4.90T | $2.93T |
| P/E (TTM) | 40.3× | 23.4× |
Fundamentals are from each company’s SEC filings (AAPL FY2025, MSFT FY2025). P/E and market cap are derived from recent market prices and update daily.
Five-year trend (as reported)
| Revenue | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
| AAPL | $365.82B | $394.33B | $383.29B | $391.04B | $416.16B |
| MSFT | $168.09B | $198.27B | $211.91B | $245.12B | $281.72B |
Peer standing
These companies are ranked against different peer groups (Apple vs 625 Technology companies; Microsoft vs 330 software companies), so each is shown against its own peers rather than on one scale.
Apple
Apple’s return on equity of 151.9% ranks in the 99th percentile of the 536 Technology companies reporting it. Apple’s operating margin of 32.0% ranks in the 95th percentile of the 562 Technology companies reporting it. Apple’s net margin of 26.9% ranks in the 91st percentile of the 576 Technology companies reporting it.
Microsoft
Microsoft’s operating margin of 45.6% ranks in the 99th percentile of the 302 software companies reporting it. Microsoft’s net margin of 36.1% ranks in the 94th percentile of the 306 software companies reporting it. Microsoft’s return on equity of 29.6% ranks in the 87th percentile of the 283 software companies reporting it.
Short interest
| FINRA settlement data | AAPL | MSFT |
|---|---|---|
| Shares sold short | 140.5M | 89.1M |
| Change vs prior settlement | -2.6% | -6.4% |
| Days to cover | 1.73 | 1.47 |
| As of settlement | 2026-06-30 | 2026-06-30 |
Source: FINRA Consolidated Short Interest. FINRA is the owner and source of the FINRA-supplied data; republishing or redistributing it is not permitted. Not presented as a percentage of float. No FINRA endorsement of this product is implied.
Insider activity (last 90 days)
| Form 4 open-market activity | AAPL | MSFT |
|---|---|---|
| Buys | 0 | 0 |
| Sells | 6 ($87.6M) | 4 ($10.5M) |
Open-market purchases and sales reported on SEC Form 4 (grants, exercises and tax withholding excluded). For context, about 16% of covered companies saw any open-market insider buy in a 90-day window.
Held by the same investors
19 tracked 13F managers hold both Apple and Microsoft as of their latest quarterly filings: AQR Capital Management, Bridgewater Associates, Citadel Advisors, D. E. Shaw, Dodge & Cox, Giverny Capital, Gotham Asset Management, Harris Associates (Oakmark), Markel Group, Millennium Management, Polen Capital Management, Renaissance Technologies and 7 more. See which superinvestors hold your own portfolio with the smart money checker.
Go deeper
APP vs MSFTCRWD vs MSFTGOOG vs MSFTMETA vs MSFTMSFT vs ORCLMSFT vs PLTRAll comparisons →
Track AAPL and MSFT
Get an alert when either company files something material, see which superinvestors own them, and ask their filings a question with cited answers.
Start monitoring freeIncludes one free filing-grounded research answer. Or check your whole portfolio, no account needed.
Data sourced from SEC EDGAR (public domain). Figures are as-reported and may be unaudited or restated; verify against the source filings before relying on them. Comparisons are descriptive (higher or lower on a reported figure), not a rating or a recommendation. Informational only. Not investment advice.