Meta Platforms vs Snap (META vs SNAP)
Side by side from their SEC filings: revenue, margins, growth, returns and valuation, plus short interest, insider activity and institutional ownership.
Meta Platforms is the larger company by revenue ($201.0B vs $5.9B) and market value ($1.9T vs $9.8B). Meta Platforms has grown revenue faster over the last 4 fiscal years (+70.4% cumulative vs +44.1%). Meta Platforms runs the higher operating margin (41.4% vs -9.0%).
About Meta Platforms
Meta Platforms, Inc. develops technology products that enable people to connect, share, and build communities through mobile devices, personal computers, virtual reality headsets, and AI glasses. Its main offerings include social media apps like Facebook, Instagram, Messenger, Threads, and WhatsApp, as well as virtual reality devices such as Meta Quest and AI-powered wearables like Meta AI glasses. Meta serves individual users, creators, businesses, and advertisers worldwide by providing platforms for communication, content sharing, and digital advertising.
About Snap
Snap Inc operates Snapchat, a mobile application focused on visual messaging that uses augmented reality, video, voice, and creative tools to help users communicate with friends and family. The company also offers features like Snap Map for location sharing, Stories for content sharing, and Spotlight for discovering new creators. Additionally, Snap Inc provides AR glasses called Spectacles and supports a partner ecosystem of developers, creators, publishers, and advertisers to enhance its platform and advertising products.
Head to head (META FY2025 vs SNAP FY2025)
| Metric | METAFY2025 | SNAPFY2025 |
|---|---|---|
| Revenue | $200.97B | $5.93B |
| Revenue growth (YoY) | 22.2% | 10.6% |
| Gross margin | 82.0% | 55.0% |
| Operating margin | 41.4% | -9.0% |
| Net margin | 30.1% | -7.8% |
| Net income | $60.46B | $-460.5M |
| Diluted EPS | $23.49 | $-0.27 |
| FCF margin | 22.9% | 7.4% |
| ROE | 27.8% | -20.2% |
| Long-term debt / equity | 0.27× | 1.53× |
| Market cap | $1.88T | $9.78B |
| P/E | 28.0× | — |
Fundamentals are from each company’s SEC filings (META FY2025, SNAP FY2025). ROE is net income over fiscal-year-end equity; long-term debt / equity counts non-current term debt only. P/E and market cap are derived from stored market prices, last retrieved on a rolling basis and typically within the past week.
Five-year trend (as reported)
| Revenue | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
| META | $117.93B | $116.61B | $134.90B | $164.50B | $200.97B |
| SNAP | $4.12B | $4.60B | $4.61B | $5.36B | $5.93B |
Peer standing
Where each company ranks among the 331 software companies, on the same scale. Each figure is ranked only against peers that report it. Percentiles describe position in the distribution, not a rating.
| Metric | META | SNAP |
|---|---|---|
| Gross margin | 82.0%89th percentile of 264 | 55.0%34th percentile of 264 |
| Operating margin | 41.4%97th percentile of 302 | -9.0%30th percentile of 302 |
| Net margin | 30.1%92nd percentile of 306 | -7.8%31st percentile of 306 |
| FCF margin | 22.9%71st percentile of 284 | 7.4%34th percentile of 284 |
| Revenue growth (YoY) | +22.2%76th percentile of 324 | +10.6%49th percentile of 324 |
| ROE | 27.8%86th percentile of 285 | -20.2%24th percentile of 285 |
| Long-term debt / equity | 0.27×38th percentile of 126 | 1.53×82nd percentile of 126 |
| Short interest (days to cover) | 1.57d17th percentile of 328 | 3.07d37th percentile of 328 |
Short interest
| FINRA settlement data | META | SNAP |
|---|---|---|
| Shares sold short | 31.0M | 98.8M |
| Change vs prior settlement | +7.6% | -5.1% |
| Days to cover | 1.57 | 3.07 |
| As of settlement | 2026-09-15 | 2026-09-15 |
Source: FINRA Consolidated Short Interest. FINRA is the owner and source of the FINRA-supplied data; republishing or redistributing it is not permitted. Not presented as a percentage of float. No FINRA endorsement of this product is implied.
Insider activity (last 90 days)
| Form 4 activity (codes P/S) | META | SNAP |
|---|---|---|
| Buys | 0 | 0 |
| Sells | 98 ($101.8M) | 11 ($24.1M) |
Non-derivative purchases (code P) and sales (code S) reported on SEC Form 4, which may be open-market or private (grants, exercises and tax withholding excluded). For context, about 15% of covered companies saw any reported insider purchase (code P) in a 90-day window.
Held by the same investors
6 tracked 13F managers hold both Meta Platforms and Snap as of their latest quarterly filings: AQR Capital Management, Citadel Advisors, D. E. Shaw, Millennium Management, Renaissance Technologies, Two Sigma Investments. See which superinvestors hold your own portfolio with the smart money checker.
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Data sourced from SEC EDGAR. Figures are as-reported and may be unaudited or restated; verify against the source filings before relying on them. Comparisons are descriptive (higher or lower on a reported figure), not a rating or a recommendation. Informational only. Not investment advice.