Hilton Worldwide Holdings vs Marriott International Inc /md/ (HLT vs MAR)
Side by side from their SEC filings: revenue, margins, growth, returns and valuation, plus short interest, insider activity and institutional ownership.
Marriott International Inc /md/ is the larger company by revenue ($26.2B vs $12.0B) and market value ($94.2B vs $72.6B). Hilton Worldwide Holdings has grown revenue faster over the last 4 fiscal years (+108.0% cumulative vs +89.0%). Hilton Worldwide Holdings runs the higher operating margin (22.4% vs 15.8%). Marriott International Inc /md/ trades at the lower trailing P/E (36.8x vs 47.3x).
About Hilton Worldwide Holdings
Hilton Worldwide Holdings Inc. operates a global hospitality business with over 9,100 properties and 1.35 million rooms across 143 countries. The company manages and franchises hotels under various brands ranging from luxury to focused service, and also owns some properties. Hilton serves a wide range of customers through its hotel operations and a guest loyalty program called Hilton Honors, which has 243 million members.
About Marriott International Inc /md/
Marriott International Inc is a global franchisor, operator, and licensor of hotels, residential, timeshare, and other lodging properties. It manages a portfolio of brands across various price and service levels, serving customers worldwide with nearly 9,805 properties in 145 countries as of 2025. The company primarily operates through franchising, management, and licensing agreements, providing services such as loyalty programs, reservations, and marketing to hotel owners and third parties.
Head to head (HLT FY2025 vs MAR FY2025)
| Metric | HLTFY2025 | MARFY2025 |
|---|---|---|
| Revenue | $12.04B | $26.19B |
| Revenue growth (YoY) | 7.7% | 4.3% |
| Gross margin | — | — |
| Operating margin | 22.4% | 15.8% |
| Net margin | 12.1% | 9.9% |
| Net income | $1.46B | $2.60B |
| Diluted EPS | $6.12 | $9.51 |
| FCF margin | 16.8% | 10.0% |
| ROE | — | — |
| Long-term debt / equity | — | — |
| Market cap | $72.61B | $94.21B |
| P/E | 47.3× | 36.8× |
Fundamentals are from each company’s SEC filings (HLT FY2025, MAR FY2025). ROE is net income over fiscal-year-end equity; long-term debt / equity counts non-current term debt only. P/E and market cap are derived from stored market prices, last retrieved on a rolling basis and typically within the past week.
Five-year trend (as reported)
| Revenue | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
| HLT | $5.79B | $8.77B | $10.23B | $11.17B | $12.04B |
| MAR | $13.86B | $20.77B | $23.71B | $25.10B | $26.19B |
Peer standing
Where each company ranks among the 403 Consumer Discretionary companies, on the same scale. Each figure is ranked only against peers that report it. Percentiles describe position in the distribution, not a rating.
| Metric | HLT | MAR |
|---|---|---|
| Operating margin | 22.4%93rd percentile of 347 | 15.8%87th percentile of 347 |
| Net margin | 12.1%87th percentile of 376 | 9.9%82nd percentile of 376 |
| FCF margin | 16.8%93rd percentile of 350 | 10.0%82nd percentile of 350 |
| Revenue growth (YoY) | +7.7%69th percentile of 394 | +4.3%55th percentile of 394 |
| P/E | 47.3×91st percentile of 247 | 36.8×86th percentile of 247 |
| Short interest (days to cover) | 3.41d37th percentile of 401 | 4.39d48th percentile of 401 |
Short interest
| FINRA settlement data | HLT | MAR |
|---|---|---|
| Shares sold short | 5.2M | 7.0M |
| Change vs prior settlement | +1.0% | -0.3% |
| Days to cover | 3.41 | 4.39 |
| As of settlement | 2026-09-15 | 2026-09-15 |
Source: FINRA Consolidated Short Interest. FINRA is the owner and source of the FINRA-supplied data; republishing or redistributing it is not permitted. Not presented as a percentage of float. No FINRA endorsement of this product is implied.
Insider activity (last 90 days)
| Form 4 activity (codes P/S) | HLT | MAR |
|---|---|---|
| Buys | 0 | 0 |
| Sells | 3 ($2.4M) | 3 ($3.7M) |
Non-derivative purchases (code P) and sales (code S) reported on SEC Form 4, which may be open-market or private (grants, exercises and tax withholding excluded). For context, about 15% of covered companies saw any reported insider purchase (code P) in a 90-day window.
Held by the same investors
7 tracked 13F managers hold both Hilton Worldwide Holdings and Marriott International Inc /md/ as of their latest quarterly filings: AQR Capital Management, Citadel Advisors, D. E. Shaw, Gotham Asset Management, Millennium Management, Point72 Asset Management, Two Sigma Investments. See which superinvestors hold your own portfolio with the smart money checker.
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Data sourced from SEC EDGAR. Figures are as-reported and may be unaudited or restated; verify against the source filings before relying on them. Comparisons are descriptive (higher or lower on a reported figure), not a rating or a recommendation. Informational only. Not investment advice.