AppLovin vs Shopify (APP vs SHOP)
Side by side from their SEC filings: revenue, margins, growth, returns and valuation, plus short interest, insider activity and institutional ownership.
Shopify is the larger company by revenue ($11.6B vs $5.5B) and market value ($181.4B vs $104.7B). Shopify has grown revenue faster over the last 4 fiscal years (+150.6% cumulative vs +96.2%). AppLovin runs the higher operating margin (75.8% vs 12.7%). AppLovin trades at the lower trailing P/E (24.0x vs 95.1x).
About AppLovin
AppLovin Corp provides artificial intelligence-powered advertising solutions that help businesses reach, monetize, and grow their global audiences. Its main products include Axon Ads Manager for user acquisition, MAX for in-app bidding and monetization, Adjust for marketing measurement and analytics, and Wurl for connected TV advertising and content distribution. The company serves advertisers and publishers, particularly in the mobile app and streaming video industries.
About Shopify
Shopify Inc. provides an all-in-one internet commerce platform that helps businesses start, run, and grow by enabling sales online, in physical stores, and across multiple channels. Its platform offers tools for managing inventory, marketing, payments, shipping, and customer relationships, serving millions of merchants worldwide across various retail verticals. Shopify generates revenue through subscription plans and merchant solutions such as payment processing, lending, and shipping services.
Head to head (APP FY2025 vs SHOP FY2025)
| Metric | APPFY2025 | SHOPFY2025 |
|---|---|---|
| Revenue | $5.48B | $11.56B |
| Revenue growth (YoY) | 70.0% | 30.1% |
| Gross margin | 87.9% | 48.1% |
| Operating margin | 75.8% | 12.7% |
| Net margin | 60.8% | 10.7% |
| Net income | $3.33B | $1.23B |
| Diluted EPS | $9.75 | $0.94 |
| FCF margin | — | 17.4% |
| ROE | 156.2% | 9.1% |
| Long-term debt / equity | 1.65× | — |
| Market cap | $104.73B | $181.44B |
| P/E | 24.0× | 95.1× |
Fundamentals are from each company’s SEC filings (APP FY2025, SHOP FY2025). ROE is net income over fiscal-year-end equity; long-term debt / equity counts non-current term debt only. P/E and market cap are derived from stored market prices, last retrieved on a rolling basis and typically within the past week.
Five-year trend (as reported)
| Revenue | FY2021 | FY2022 | FY2023 | FY2024 | FY2025 |
|---|---|---|---|---|---|
| APP | $2.79B | $2.82B | $1.84B | $3.22B | $5.48B |
| SHOP | $4.61B | $5.60B | $7.06B | $8.88B | $11.56B |
Peer standing
Where each company ranks among the 332 software companies, on the same scale. Each figure is ranked only against peers that report it. Percentiles describe position in the distribution, not a rating.
| Metric | APP | SHOP |
|---|---|---|
| Gross margin | 87.9%97th percentile of 264 | 48.1%28th percentile of 264 |
| Operating margin | 75.8%Highest of 303 | 12.7%74th percentile of 303 |
| Net margin | 60.8%98th percentile of 307 | 10.7%71st percentile of 307 |
| Revenue growth (YoY) | +70.0%95th percentile of 325 | +30.1%85th percentile of 325 |
| ROE | 156.2%98th percentile of 285 | 9.1%63rd percentile of 285 |
| P/E | 24.0×45th percentile of 169 | 95.1×92nd percentile of 169 |
| Short interest (days to cover) | 1.42d17th percentile of 330 | 1.12d14th percentile of 330 |
Short interest
| FINRA settlement data | APP | SHOP |
|---|---|---|
| Shares sold short | 11.4M | 15.4M |
| Change vs prior settlement | -4.5% | -23.5% |
| Days to cover | 1.42 | 1.12 |
| As of settlement | 2026-08-14 | 2026-08-14 |
Source: FINRA Consolidated Short Interest. FINRA is the owner and source of the FINRA-supplied data; republishing or redistributing it is not permitted. Not presented as a percentage of float. No FINRA endorsement of this product is implied.
Insider activity (last 90 days)
| Form 4 activity (codes P/S) | APP | SHOP |
|---|---|---|
| Buys | 0 | — |
| Sells | 113 ($137.1M) | — |
Non-derivative purchases (code P) and sales (code S) reported on SEC Form 4, which may be open-market or private (grants, exercises and tax withholding excluded). For context, about 15% of covered companies saw any reported insider purchase (code P) in a 90-day window.
Held by the same investors
7 tracked 13F managers hold both AppLovin and Shopify as of their latest quarterly filings: AQR Capital Management, Citadel Advisors, D. E. Shaw, Gotham Asset Management, Millennium Management, Sands Capital Management, Two Sigma Investments. See which superinvestors hold your own portfolio with the smart money checker.
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Data sourced from SEC EDGAR. Figures are as-reported and may be unaudited or restated; verify against the source filings before relying on them. Comparisons are descriptive (higher or lower on a reported figure), not a rating or a recommendation. Informational only. Not investment advice.