Direct Digital Holdings, Inc. (DRCT)

About Direct Digital Holdings, Inc.

Direct Digital Holdings, Inc. operates as a full-service advertising and marketing platform offering technology-driven solutions for digital advertising. Its sell-side business, Colossus Media, provides a programmatic platform that automates the sale of ad inventory for publishers across web, mobile, and connected TV channels. The buy-side business, Orange 142, delivers technology-enabled advertising services and consulting to small and mid-sized businesses across various industries, helping them optimize digital media campaigns through multiple demand side platforms.

Snapshot

Fundamentals are from SEC filings for FY2025, the latest annual period (ended December 31, 2025). P/E and market cap are derived from stored market prices, last retrieved on a rolling basis and typically within the past week.

Peer comparison

Where Direct Digital Holdings’s fundamentals sit among the 216 Communication Services companies. Each figure is ranked only against peers that report it, from lowest (left) to highest (right).

Direct Digital Holdings’s revenue growth of -44.3% ranks in the 2nd percentile of the 209 Communication Services companies reporting it. Direct Digital Holdings’s net margin of -54.6% ranks in the 7th percentile of the 191 Communication Services companies reporting it. Direct Digital Holdings’s operating margin of -42.5% ranks in the 11th percentile of the 185 Communication Services companies reporting it.

No reported insider purchases (code P) in the last 90 days; 7 insider sales totaling $4,677. For context, about 15% of companies in the universe saw any reported insider purchase (code P) in the same window. Browse insider activity →

Percentiles describe where a figure sits among sector peers reporting it (100th = highest). They are position within a peer group, not a rating, and not investment advice. Short interest ranking uses days to cover from FINRA Consolidated Short Interest data; FINRA is the owner and source of that data, included at no additional charge.

Recent insider activity

Non-derivative buys and sells (codes P/S) reported by officers, directors and 10% owners on SEC Form 4.

Reported non-derivative purchases and sales (codes P/S) — which may be open-market or private; excludes option exercises, grants, and shares withheld for taxes. Dates shown are the trade date; a Form 4 can be filed days to years later. A sale can be routine (e.g. a pre-set 10b5-1 plan), so read individual transactions in context. From SEC Form 4. Not investment advice.

Short interest

Total shares sold short as of each twice-monthly FINRA settlement. Rising short interest means more investors are positioned against the stock; days to cover estimates how many trading days of average volume that position represents.

Source: FINRA Consolidated Short Interest. FINRA is the owner and source of the FINRA-supplied data, which is included at no additional charge for your own personal or professional use; republishing or redistributing it is not permitted. Settlement dates are shown; FINRA publishes each settlement about nine business days later, so the latest figure can be two to four weeks old. Not presented as a percentage of float. No FINRA endorsement of this product is implied. Not investment advice.

Quarterly trend (as reported)

Latest 8 reported quarters, from company XBRL filings on SEC EDGAR.

Company facts

Selected SEC filings

Largest Communication Services peers

All Communication Services companies →